Telefónica O2 Europe plc is one of the major mobile network operators
in the UK and Ireland.
It aims to become an ‘integral part of
customers' lives, providing exceptional and memorable experiences of the
mobile phone’. One route to this end was the development of CRM.
CRM or Customer Relationship Management is a commonly used term amongst database
users but very few outside this field really understand this black art.
O2 was keen to educate all its employees on what it actually meant and its benefits.
VCL’s task was to make a short information video and chose to base it around
working examples of how CRM would help O2 improve its services to customers.
Presenter led and with a cast of actors, the video humorously demonstrates the
benefits and thereby explains Customer Relationship Management.